Do you view your pets as family members?
Now more than ever, people view their pets as family members rather than “just pets.”
Here’s how this is changing the pet food market.
The pet food market is growing because people now see their pets as family members who deserve high-quality, specialized diets. With this increased demand, grocery stores are giving more shelf space to pet food, including premium and natural brands. This allows the pet food industry to collaborate with grocery retailers to take advantage of increased sales and marketing opportunities.
Want to dig deeper? Check out this FMI article.