Have you wondered about those vibrant colors you see in some pet foods? These don’t come from food – they’re artificial additives that are added to pet food to enhance its appearance or mimic the colors of natural ingredients.
Believe it or not, these coloring agents are used entirely for humans and provide no nutritional value for the animals consuming these products.
Both Titanium Dioxide and Iron Oxide are often used as coloring agents. The harsh reality is that both of these additives are just rust.
While these coloring agents may make pet food look more attractive, they offer no nutritional benefits and can pose health risks to the pets consuming them. If you want to learn more about the science behind these additives, you can take a look at this study here.
We believe pet food manufacturers should focus less on the aesthetics of their products, and more on providing wholesome, nutritious meals that nourish our pets from the inside out.