The phrase “clean ingredients” is becoming a buzzword across many industries, but is it just a marketing tactic?
Take the beauty industry, for example. There’s no true definition of the phrase and it’s largely unregulated, but studies report that an estimated one-third of the U.S. beauty market is now labeled “clean.” You can read more on this here.
Because of its growing popularity, the true definition of the phrase and how it’s regulated is unclear. Here are a few things to look out for when determining whether pet food actually uses “clean ingredients” or not:
- Quality Sourcing: High-quality, responsibly sourced ingredients like meats, grains, and veggies.
- Transparency: Brands that offer clarity about where their ingredients come from and how they’re processed.
- Minimal Processing: Keeping things simple and preserving the nutritional value without additives or fillers.
- Safety First: Strict quality control measures in place to ensure every batch of food meets safety and quality standards.
Are you curious about the evolving pet food market and how clean ingredients fit in? Take a look at this recent SmartBrief article to take a deeper dive into the subject.